Leadership And Team Development

Future-proof your leadership pipeline. Establish a resilient high-performing leadership culture at every level of your organization.


We help growth-focused organizations build resilience, confidence, courage and creativity in their teams through the use of neuroscience and practical leadership development strategies.

We are living in a different era.

Today’s pace of change is creating a sense of uncertainty.
As technologically advanced as our workplaces have become, your leaders are still 100% human.
Are your leaders and their teams feeling…

This presents an unprecedented opportunity, because

your workplace culture is your competitive advantage.

Our Approach

Our Leadership Mastery Pathway delivers a comprehensive leadership assessment, a custom-tailored leadership maturity model, training workshops, regular health checks, video content and resources for ongoing reinforcement.

We don’t just help you transform your leadership culture. We position you to sustain that transformation with our 3 dimensional approach to leadership and team development:



When leaders cultivate adaptability, practice radical candor, excel in conflict resolution, and master change management; they are able to navigate challenges with confidence.



Your culture isn’t the sum of every individual. It’s about your relationships, values and cadences. It’s amazing what your teams can accomplish in an environment of psychological safety.



Our neuroscience-based mindset strategies help you build resilience, confidence, courage and creativity. Unlock a level of performance you never knew was possible.

Our Impact

47,000+ Individuals

Increased Productivity = Greater Profitability

Happier Teams = Reduced Turnover

Why Now?

Most leadership development processes focus on the external symptoms like conflict resolution, and addressing missed KPIs without acknowledging the internal challenges team members face that often impede their performance. They simply don’t deal with the stress that stops team members from making innovative, creative decisions. This lack of identifying root causes creates ongoing issues within teams, impeding productivity. 

We help you equip your team members with strategies to handle stress, and foster harmonious team dynamics. By addressing critical aspects often ignored in traditional programs, and integrating money mindset and mental stamina components into your leadership development program our training unlocks the full potential of corporate leaders, and creates well-rounded team members, more capable of navigating the complexities of the corporate world.

An unstable workplace culture and inadequate leadership creates an unsustainable financial burden. Our process guides organizations in transforming their culture and leadership, which mitigates turnover costs, and redirects resources towards their growth and innovation.

Ongoing career development which creates greater commitment to the organization and mission is a financial no brainer.

This often happens because people are afraid of making mistakes for fear of being embarrassed or criticized, and so do not speak up or think creatively even when there is potential for growth.

We help your team gain internal confidence so that they are free to share their ideas, bounce back after mistakes and stop the sometimes debilitating inner chatter.

Leaders who lack strong mental stamina and rock solid money mindset often lead their teams from a place of fear and avoidance of confrontation or extreme competition which causes micromanagement, unresolved conflicts and unnecessary tension – which in turn increases employee turnover.

We help your leaders acknowledge the hidden triggers behind their responses and reactions and as they come to peace with themselves, learn to show compassion, and strength of leadership in the workplace. 

Often large corporations deal with high pressure, high paced environments and despite how talented a team member is, if they do not have mental resilience, the pace burns them out prematurely.

We help your team members develop levels of self-awareness and personal mental practices to withstand high pressure environments and thrive in challenges. So that you no longer have talented employees who continually get overwhelmed and quit. 

There is a critical link between members of your team feeling disconnected and the level of turnover your organization experiences. Our process increases employee engagement through targeted culture and leadership development, fostering a more committed and productive team.

A+ Leaders value their internal growth in any position they occupy – whether Directorship or Frontline Sales and if they do not feel internally motivated, challenged or on a growth trajectory, they easily find new positions that excite and stretch them.

Investing into their mental stamina and money mindset shows them that you are willing to prioritize what matters to them. Your willingness to invest into who they are becoming creates stronger brand loyalty and long-term commitment.

What You Can Expect

Authentic, No-nonsense Approach

We run immersive and interactive workshops with comprehensive training, an environment of active participation and practical learning, that makes growth fun.

We are often the most memorable training for organizations we have worked with, for years, because of our level of depth and engagement.


Whether through our online portal, keynote addresses, or one-on-one consultation, our training is customized to align with your organization’s strategic goals. 

We begin every engagement with a team assessment which establishes a foundation of collaboration, by engaging leaders and/or the team in identifying the top gaps. This ensures buy-in and alignment for the rest of the process.


From the United States, and Canada to Europe and Australia, we have done this work globally, for over 8 years with testimonials of transformational growth, mental shifts that have produced positive practical outcomes for teams all over the world. 

Best-selling author, Corporate Trainer, Keynote Speaker, and Coach

Founder and CEO of Toyin Crandell Coaching
Founder, The Self Mastery Academy
2023 SUCCESS Magazine’s Women of Influence Awards
2023 Verified #74 on the Globe and Mail’s Fastest Growing Companies List
2023 Business Enterprise Award with Afroglobal Television
Creator of The Diamond Effect™️ Neuroscience System

About Toyin Crandell

Toyin Crandell is a pioneer and global authority in helping your leaders and team think differently through neuroscience principles in order to establish a culture of resilience, confidence, courage and creativity. She does this through a comprehensive leadership assessment, a custom-tailored leadership maturity model, training workshops, regular health checks, video content and resources for ongoing reinforcement.

Founder of The Self Mastery Academy, and a best-selling author, Toyin is an internationally sought-after speaker, consultant, and coach.

She has been featured on over 74 platforms sharing the power of the human brain in creating behavior that increases high-performance activity which in turn creates an increase in revenue and profits… and her clients have the receipts to show for it.

With a robust portfolio of clients, Toyin has contributed to scaling company revenues by focusing on their most pivotal asset –their people. Her work has earned her a reputation as a formidable force in enhancing business performance.

With an incredibly inspirational personal journey of going from being stuck in tens of thousands of debt, having no food or home for her family to 11 streams of income, multiple real estate properties and running a multimillion dollar organization in the span of four years, she is a living demonstration of what is possible when your brain gets in line with your goals.

As featured in:


Depending on the custom needs of your organization and the package selected, our corporate consulting ranges from a one-time keynote education session helping your team identify their current limiting beliefs about money and shifting them in the session. 

It can also be as involved as a deep-dive into your business operations and processes, with a special focus on the financial decision-making attitudes of your teams. We identify areas of opportunity, limiting beliefs they may have about money, help them shift it in real time, and then devise a customized business growth plan in line with your current objectives, and guide you in executing this plan for optimal results.

Our coaching program works on both an individual and group level. We provide one-on-one coaching for executives and managers to help them become more effective leaders, capable of inspiring a positive money mindset in their teams. We also offer group coaching sessions to promote a healthy, productive dialogue around finance, fostering a culture of abundance and prosperity. Many companies leverage our group coaching processes for their sales and marketing teams.

It must. Every organization’s dynamic is unique, and hence, their needs are unique too. Our speaking, coaching and consulting programs are tailored to match the specific requirements of your organization, ensuring you receive the highest level of impact and tangible, sustainable results.

Our speaking engagements cover a wide range of topics, including but not limited to: 

  • Money Mindset Mastery: Unlocking the Path to Exceed Financial Targets
  • Fueling Success: How Building Mental Stamina and a Solid Money Mindset Drives Corporate Excellence
  • It’s Bigger Than Money: Finding Meaning In Work and Achievement
  • Mind Over Money: Empowering Executives to Achieve Unprecedented Financial Growth
  • The Business Growth Scale Formula: Our Process for Helping Teams Hit 10x Targets
  • The Financial Edge: Elevating Sales and Marketing Teams through Inner Transformation
  • Beyond Numbers: Harnessing the Mindset that Drives Exceptional Financial Performance

If you have a specific topic in mind, feel free to discuss it with us.

Booking us is a straightforward process.

  • Simply reach out to us via the contact form below and we will be in touch within 48hrs. 
  • We will schedule an initial consultation to understand your corporation’s unique needs and goals.
  • Based on this discovery process, we will create a customized proposal, ensuring a tailored and impactful experience for your executives or sales and marketing teams. 
  • Once the proposal is approved, we are ready to run.

From a keynote session to a long-term consulting partnership, your team will be able to identify specific mindset SHIFTS within each interaction. In addition to this, the timeframe for team cohesiveness and specific financial targets can vary based on the organization’s size and the depth of the issues addressed and the format of training selected. For sustained and significant growth, we recommend a longer term consulting partnership as well as continued practice and application of the principles we teach.

Yes, we firmly believe in the importance of measurable outcomes. To ensure you can track the progress and impact of our program, we incorporate tools and methods for evaluation. These include pre and post-program surveys, performance metrics related to team cohesiveness, financial decision-making, and overall business performance indicators such as revenue growth and profit margins.

Skepticism is a natural reaction, especially when dealing with intangible concepts like mindset. Our programs are designed to be engaging, interactive, and rooted in practical application, which often helps even the most skeptical individuals see the value and potential impact of shifting their money mindset. We provide evidence, real-life examples, and create a safe, non-judgmental space for open discussions.

Even those who are skeptical will discover their own limiting beliefs about money and once they do, they are ALL IN to shift out of them!

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